CREATIVE CONSTRAINTS

The common thread behind our project is the creative constraints we many times have to expect as an advertising agency to pander to product and market requirements.

The 4 characters we are going to narrate through a series of shots are imprisoned, crushed or invaded by real elements that represent states of their innermost being.

We leave it to the eye of the beholder to creatively elaborate to define the inner self of each character.

A creative constraint intended to free the creativity of the audience.

Impact

The film “Impact” tells of a fantastic hijacking through the human psyche.

Inspired by some of Bukowski’s texts, the film reflects on madness by putting the protagonists’ confused thinking in dialogue with the crash of a plane during a test.

Biography

Behind the name THE MAKKINA are filmmakers and visual artists Ines von Bonhorst and Yuri Pirondi, who live and work between London, Lisbon and Modena.

Their works range from short film, commercial video, installation and especially documentary.

In each project they are interested in the multiple aspects of our society exploring concepts of identity and memory, going on to trace the fantastic in the ordinary, the unbelievable in the supposedly mundane, Their work has been presented in many international film festivals and exhibited in numerous galleries, such as the V&A Museum and the Barbican Centre in London.

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www.themakkina.com